After last weeks exclusive sneak peek at the latest designs, Top of The World London's Spring collection is finally here! Threads have been woven and designs and have been printed and now everything is now available for purchase via their online store. As mentioned in last week's preview, TOTW have recently impressed us with their inspiring designs and with the success of their Autumn/Winter 13 collection so we decided to talk in detail with the guys about the story behind the brand and whats in store, introducing TOTW...
ATB: Hey Guys, hope your good can you tell us a little about the brand.
TOTW: Top of the World is a Londonbased street wear and lifestyle brand that aims to provide high quality, welldesigned products. Feeling ‘on top of the world is’ something special, and that’s exactly what we have tried to embody. It’s the idea that you try to excel in every way possible and help others around you to do the same. Our products and brand are really our way of trying to reflect that feeling and approach to life.
Our Autumn/Winter 13 collection was a huge success, with orders selling out two of our designs, allowing us to establish our brand and gain a wealth of followers and supporters. We’ve been working hard over the last few months and we’re really excited to release and show off our new collection Liberty.
ATB: Tell us more about the new Liberty collection.
TOTW: We wanted to create something with meaning, something that our customers and supporters could relate to. Going back to our name, Top of the World, it’s all about the moment and the emotion. And in that moment, that’s when you feel most alive and free. The word “Liberty” signifies that really well and that's why we chose it to represent this new collection.
The tag, “The Voyage Holds The Truth” is also featured on several designs within the collection. It is used to emphasise the journey and the hard work that goes into reaching the Top of the World.
We’ve slowly pushed our product range and are now offering Sweatshirts. Perfect for this cold postwinter weather!
ATB: How are you different from other brands?
TOTW: There are a lot of great brands out there. We’ve focused on two things from the outset. The product and the customer experience. Sometimes it’s easy to forget that like any other high street or mainstream brand, we interact with people, and want to leave a lasting impression. We let the quality of our product speak for itself. Everything we create is handcrafted and each item is printed and made to order. We also focus on customer experience. We send out every order individually wrapped with personalised packaging and cards, and we will always offer free delivery on all UK orders as a way to show our thanks for all the support we receive.
ATB: What other brands are you guys feeling? – and why?
TOTW: We’ve been really inspired by so many clothing companies and teams. One branding particular is P&Co; we’ve been following their story for a while and have been quite impressed. Their collections always offer something cool and refreshing, and they do some really well designed products. Plus you gotta love those beards!
ATB: Your launch was successful, your second collection will no doubt be making waves, how do you plan on growing?
TOTW: We’re only just getting started. We’ve had a great deal of success from our launch of the company and have received a lot of support. We are already planning our next drop and have some really exciting material hopefully coming out this summer. We recently secured our first stockist with Fancy.com and we’re really pleased with that. TOTW has started working with several other individuals and companies to push the brand to the next level. We have a sketchbook full of designs that we can’t wait to turn into great things for our customers.
ATB: Where can we find you on social media?
TOTW: We’re online on Facebook (www.facebook.com/totwlondon), Instagram (search @totwlondon or www.instagram.com/totwlondon) and Twitter (www.twitter.com/totwlondon). We’re always posting behind the scenes stuff and you can check out what we’re up to. If you’re an avid user of Fancy check us out here and be sure to Fancy our products!