It’s a powerful, wonderfully constructed project from the East-London native.
Drawing on vivid lyricism and his passion for smooth jazz instrumentation and unique sampling – East London artist Ayar has crafted a project that’s caught the attentions of London In Stereo, MTV, Complex UK, Earmilk and plenty more. His music tackles inner city life, love, hate, family & growth among a number of key themes to growing up in the current climate.
Tracks such as “Puddles” and “Sovereign” take a look at Ayar’s life and that of those around him, anchored with a powerful UK hip hop production, leaning on some choice sampling. The rest of the EP draws on a more positive outlook, driving a message of motivation through the difficulties of life for a young, Black-British man in London.
“The inspiration for this project came from me really pondering on how, because I’m trying to keep up with my surroundings, I’m ultimately being dictated to by whatever situation is in front of me. In the 1936 book, ‘The Next 100 Years’, Clifford C. Furnas writes that the phenomenon of ‘Keeping up with the Joneses’ is descended from the spreading of the peacock’s tail. Perception rules a lot of people’s lives in a negative and positive way, something I thought perfectly summed up where my thought process is, at the moment”.