Internationally acclaimed DJ, producer and label boss Guy Gerber has unveiled competition winner Dax Norman’s psychedelic-infused animated visuals for ‘What To Do’, the lead track off the acclaimed EP on RUMORS.
The Rumors founder announced a music video competition as part of the release, inviting artists to curate bespoke visuals for ‘What To Do’, with renowned US visual artist Dax Norman – who specialises in paint and animation – winning the competition with his brilliantly abstract and captivating interpretation of the hit release.
Based in Texas, Norman’s visuals follow a journey through time, space and dimensions with everything from planets, creatures and blinking eyes seamlessly flowing on a non-stop voyage through an abstract world that’s ever-flowing, and encapsulates the tracks aura to hypnotising effect.
The video’s release coincides with Guy’s acclaimed RUMORS Ibiza series, which marks Guy’s fifth consecutive summer on the island and third at the luxury Destino resort. The day event series takes place every Sunday between May and October, with the 2018 series marking several debut performances from the likes of DJ Seinfeld, Danny Tenaglia, Felix, and Blond:ish.