Magazine Giant ‘FHM’ published a really amusing piece on the recent resurgance in Clarks Shoes earlier. For those who dont remember, Clarks were the essential shoe of choice during your earlier years, and when I say the shoe of choice, it may as well remain the unwritten rule of childhood fashion.
Above all this, to think Jamaican Dancehall Artist Vybz Kartel is the catalyst behind the resurrection is definitly one of the more amusing fashion trends to breakout in recent times but…credit where credits due, Kartel has put a 185 year old British shoe company back on the map. It was the Dancehall Riddim of 2010 and as Kartel’s unashamedly claims; “Everybody haffi ask weh mi get mi Clarks”. As catchy as they come.
Here’s what FHM had to say;
Clarks Originals Pop-Up Store
Ever since Vybz Cartel released his ode to Clarks shoes (sample lyric: “Di leather hard, Di suede soft/Toothbrush get out di dust fast/Everybody haffi ask weh mi get mi Clarks), the brand has experienced somewhat of a revival. Once a shop only frequented by the under 5’s and the over 50’s, the classic Clarks Originals styles are now worn by dancehall artists, indie kids, hip hop heads and fashion bloggers alike.
To celebrate this diversification of its market, Clarks Originals are opening a two week pop-up shop in their Picadilly store in London today. While we’re not sure if sectioning off an area in your own shop technically comes under the ‘pop-up’ umbrella, it’s definitely worth a visit regardless. On sale alongside the classic Clarks Originals (Wallabee, Desert Trek and the much-imitated Desert boot) are various limited edition designs.”
For peeps unaware, here’s the video, enjoy :-