OJ & Fridel are unlikely to be a name you’ve heard of.. But there’s little chance you’ve not heard their influence on contemporary music.
As the head honchos of London-Based production hub Soho Sonic, the duo have worked with everyone from UK Urban kingpin Lethal Bizzle, US EDM playboy Diplo. Nineties R’n’B superstar Usher to ghost-producing for legendary rave imprint Mute Records. Within the umbrella of Soho Sonic, the duo also make a point to nurture developing producers, engineers and artists from all over the world in the capital.
“Soho Sonic is much more a creative hub than a studio. As head producers here we are incredibly lucky to have such an amazing team of talented young producers and musicians who are an integral part of our creative process. We believe in collaboration and creative exchange. Feel my Love with BYFYN is our first self-release born from this creative hub and we are very proud of it. ”
The duo are now looking to carve out their own sound grown from years of songwriting and production skills. The result is ‘Feel My Love’ ft. BYFYN. Premiering on Clash Magazine yesterday, it’s a hazy, ethereal production that blends organic instrumentation with distorted, warm analogue synths.