There’s nothing quite like it.
As soon as you stepped foot into the familiar grounds of Birmingham’s flawless Rainbow Warehouse, the venue had been completely transformed. Not quite like any other house night in the UK. Immediately, you are taken aback by the spread of bright, bold decorations, confetti, inflatable creatures, glitter and endless crazy surprises. There are not many club nights like this one, which can fulfil your fantasies and keep you constantly intrigued all night long.
Starting at 2pm, is a bold move by any means; yet the charm, intrigue and mysteriousness of Elrow meant that the afternoon start saw a constant stream of people eagerly queuing and making their way into the event, from the time that the doors opened.
Both rooms were intriguing, each providing a different vibe, yet both complimenting each other perfectly. People were free to move from one room to another, which meant that you could choose the type of sound you wanted to hear all night.
In the Black box Tristan Da Cunha and Adam Shelton played back to back providing energetic tracks all night.
Walking further into Rainbow, you make your way to the main room. It’s honestly impossible to miss. Warming up for the night we saw Lukas take to the decks, he was able to set the vibe for the night, with people appreciating the mix of tracks that he was playing. Lukas made way perfectly for the first special guest, Patrick Topping.
Patrick Topping took to the decks and raised the energy of the room higher. He brought with him mature sounds reminiscent of his recent sets on the West Coast; notably Sound nightclub in LA. Where he played multiple statement sets alongside Eats Everything.
Next Skream led the night even further, taking people on a more mixed musical journey. He was able to magically mix tracks which surprisingly complimented each other, from bashment to deep house. Whilst being surrounded by the Elrow crazy chicken and infamous characters which also flooded the stage. He kept the crowd alive and intrigued; there was not one person idle with constant ooo’s from the crowd each time Skream dropped his next track. Skream’s energy was infectious and throughout his entire set, the crowd felt his vibe completely.
Following the end of Skreams set, the Elrow residents, George Privatti and De la Swing took to the decks stripping it back with muffled kicks, cracking claps and arpeggiating builds. Both played similar sounds. Like Topping and Skream, they continued to maintain the crowds energy just with darker techno sounds.
The Bollywood theme of this Elrow event only enhanced the uniqueness of the night further. Everything was extra glittery, extra colourful and extra blingy. The charm of Elrow events has always been grounded on being extra bright and bold. This allows Elrow to provide all of their guests with something completely different to many other events. The Bollywood theme fitted perfectly into this. Sari’s, belly dancers, snake charmers you name it they were all there. Everywhere you turned, peoples outfits were hard to miss, this allowed people to be as creative as they wished and to be whoever they wanted to be for the night.
The unique charm of Elrow is undoubtedly what keeps people coming back for more. They utilise simple concepts of mystery and fun to create something completely unique. The random mix of ‘secret tokens’ that are handed to you if you are lucky enough, will allow you to collect ‘special gifts’ in return.
All night long, the night provided constant fun, energy and grooves all round. It is almost impossible to hear the words ‘I’m not feeling it, should we leave’. Everywhere you turned there was something to see and be intrigued by. Whilst you were grooving to Patrick topping or Skream you were showered with constant flutters of confetti and glitter. Whilst you try to capture the infamous confetti explosions on your phone, you are nudged by ladies and men on stilts making their way around the main room and handing out items of fancy dress, it’s hard to know what to capture first.
All pictures and videos available from any Elrow event effectively highlight the visual perfection and fun of Elrow, yet nothing can quite compare to the magical feeling of experiencing such an energetic event for yourself.
This Bollywood Elrow has defiantly exceeded the standard of current house nights, and is therefore far and above any other available club night, & not simply those that are currently available in the UK, but on European soil also.
If that wasn’t enough, the immersive party brand have no plans on resting on their laurels with plans for a Birmingham return, as they bring their kaleidoscopic theme The Trip back to Rainbow on Sunday 29th May. With tickets for the aforementioned show at Studio 338 selling out in less than six hours, elrow has also announced an epic weekend special hosting three consecutive parties at a central London location on Friday 1st, Saturday 2nd and Sunday 3rd of April. You can register for tickets and be the first in line HERE.