Authenticity Is The Name of The Game..
We’re all for an artist that uses all the skills in their repertoire to create their art, and that’s certainly something that applies to AMiR.
Born in North-London to a Punjabi father and a mother from the midlands, AMiR has always had a burning passion for music. Since a young age, music has been the only path for the gifted performer. Starting with the drums, he soon found music an addiction taking on the guitar and piano. Since then, he’s worked to become the complete musician.
Like all mercurial talents, the road to success hasn’t been easy. Experiences with previous management and pressures to conform to a homogenised “British Asian” creative mindset, left him with a crisis of identity as he reveals in an interview with The Metro.
“The pressure in the industry of having to cater to “British Asian standards” just doesn’t sit well with me. The Asian Network have helped me get that message across. I’m lucky with my family as they have never pressured me to be something I’m not. But it’s not the same for some of my friends. They have to service the family name before they are allowed to be happy, which ultimately messes us all up.”
Out of all hardships comes strength of character, and it’s this work ethic that’s lead him to work with some of the worlds biggest and best producers. His music has also gone on to support from BBC Asian Network, 6Music and Radio 2. He’s also toured the UK, and was recently selected to perform at Glastonbury Festival as part of BBC Introducing’s stage.
All the work has led to his debut album, suitably titled “All or Nothing” – The product of sheer dedication and authenticity to his sound, it’s a solid LP of disco influenced cuts, and nu-wave pop gems. A personal favourite being the feel-good vibes on “Drench Me With Your Lust”, check out the full album below